More broadly, emotion is an irrational thought process, most of the love, hate emotions are not based on reason or evidence as much as they are based on fear and survival...Whole purpose of advertisement, politics, faith is to focus on emotions rather than rational neurons...This has to do with how we evolve, emotion played important role in our biological evolution than rational thinking, that came very late in the game, frankly by accident...
Many religious people say, God has given us gift of free will and a thinking brain, but religion is all about throwing both of those ideas under the bus...That is also easier thing to do, doing one thing instead of two...Nature always follows path of least resistance, water flows down the river, current flow the path of least resistance, junk food, fake news are easy more popular than more complex food or content, where you actually have to digest it...There will always going to be very few Scientist and Artist, because that's not nature to human beings