AamchiMumbaikar
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It's premium they have 6 Hd and non hd channels plus hot star with free and premium subscriptions.
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Contact the PP Team
IPL media rights sold for record-breaking deal [#266]
- Thread starter Reddy
- Start date
It's premium they have 6 Hd and non hd channels plus hot star with free and premium subscriptions.
Reddy
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Nice to see Star Sports and Hotstar getting the rights, I always said Star and The Murdochs will be the front-runner and can compete against anyone in the whole world.
Eagle_Eye
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How much would it cost you to watch star sports in total per month?
In UK it's around £70 to watch cricket on sky
Eagle_Eye
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Ok must add that it's not just for cricket but all sports on sky
In India, one can watch hundreds of channels (including Star sports channels) for say Rs 300 odd ($5 ) upwards.
I did say that the structure of the bidding process would define who wins. As it stands STAR were outbid in the two biggest categories, domestic TV & digital, but I'm sure you have nothing more to add.
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Itachi
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Wow.... That's a costly subscription.
Reddy
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Just saying that it is nice to see that Star was able to afford a bidding war, Also the so called "stingy Murdochs" definitely found this bidding war comfortable.
Eagle_Eye
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My statement was a bit misleading, it's for all sports on sky including football
I don;t think they show ads on Sky during live telecast, do they? It's the exact opposite in India.
If you're in India brace yourself for another round of cable price/subscription hikes. This IPL won;t be cheap for normal Indians.
Reddy
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Don't worry, my long term Sky Platinum contract shields me from any price increase, I get all the channels old or newly launched at no extra cost. As for price increase for normal people, let's wait for them to do anything before crying..
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CanadianG00se
First Class Star
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Well you're also not paying $70 for subscriptions. So, broadcaster need to find a way to earn back their investment.
I'm still paying $10~12 for all the channels, a STAR ala carte would be more expensive otherwise, considering our per capita income I say we're still paying quite a bit.
CanadianG00se
First Class Star
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Although i do not know the current price range for cable/dish tv in India, but my family in India pay about Rs 500 for cable that includes Star network. They do not pay anything seperate for Star.
Are you paying $10 additional to cable/dish tv cost just for Star tv? Or is the total amount you're paying for whole package?
Whole package, DTH top tier. Though there is ultra HD something but then again we don;t have UHD channels here in fact no full HD channels!
STAR bundle is fairly expensive, even with normal cable subscription, the costs vary depending on the city.
Eagle_Eye
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Not during play, only in break of play and it's very non intrusive compared to subcontinent, where the match is an excuse for day long adverts!
There are no ads blighting part of your screen during play either.
CanadianG00se
First Class Star
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Im guessing Star will charge extra for those who wants to enjoy HD or 4K experience. That makes sense.
Just curious, how much does Star charge for 4K or HD?
cricketjoshila
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cricketjoshila
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Today Indian Tv rights are valued at more than twice of what the second position board will receive in 2020.Add to that the fact that the Indian cricket rights are up for renewal next year and since the that will be the last throw in the dice for the deep pocketed losers like FB,Sony,JIO etc i expect that rights to hit the roof as well.
I am not even bringing in the other sponsorship sales which are worth few 100 million dollars themselves.
And then someone will call BCCI a financially poor board.
Eagle_Eye
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60 ipl matches vs 380 PL matches it's not like for like comparison
Eagle_Eye
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Didn't star pay bcci money to get out of the contract?
That's crazy money. I might sound like one of those 90 year old ex-cricketers, but a part of me is sad that cricket isn't about skill or talent anymore, but instead cricket rewards mediocracy. I truly believe that the distinct lack of quality players in world cricket right now is due to the importance of the IPL.
You don't have to go back far even - take a look at the period just a short while before the IPL and you had:
Aus: Langer, Hayden, Ponting, Gilchrist, Hussey, McGrath, Warne, Lee
SA: Smith, Kallis, AB, Amla, Pollock, Gibbs
Pak: Inzi, MoYo, Younus, Akther
India: Sachin, Viru, Dravid, Laxman, Kumble
Lanka: Sanga, Mahela, Muruli, Vaas
Eng: Strauss, Cook, Pietersen, Bell, Flintoff
NZ: Bond, Vettori, Fleming
Now look what you have left - some remaining oldies from the list above plus newcomers like Root, Kohli, Smith and Kane Williamson. No disrepect to any of these 4, but none are legends of the game, at least not yet and frankly all have played much, much weaker teams than their predecessors. Bowling standards are atrocious and batting standards aren't much better.
Still, if you can bowl a 75mph cutter or score 20 off 10 balls, that makes you the Tendulker of this decade.
You don't have to go back far even - take a look at the period just a short while before the IPL and you had:
Aus: Langer, Hayden, Ponting, Gilchrist, Hussey, McGrath, Warne, Lee
SA: Smith, Kallis, AB, Amla, Pollock, Gibbs
Pak: Inzi, MoYo, Younus, Akther
India: Sachin, Viru, Dravid, Laxman, Kumble
Lanka: Sanga, Mahela, Muruli, Vaas
Eng: Strauss, Cook, Pietersen, Bell, Flintoff
NZ: Bond, Vettori, Fleming
Now look what you have left - some remaining oldies from the list above plus newcomers like Root, Kohli, Smith and Kane Williamson. No disrepect to any of these 4, but none are legends of the game, at least not yet and frankly all have played much, much weaker teams than their predecessors. Bowling standards are atrocious and batting standards aren't much better.
Still, if you can bowl a 75mph cutter or score 20 off 10 balls, that makes you the Tendulker of this decade.
cricketjoshila
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LOL.No.Who told you that?
Telecast is mainly through cable in India. The subscription of cable, and also DTH services, vary city to city. In Tamil Nadu, cable is very cheap. With 100+channels (no HD) including all the sports channels which show Indian cricket it costs Rs. 100 per month.
I also have a Videocon DTH connection which costs me Rs. 205 for basic channels and Rs. 34 for Star Sports 1 (SD channel) per month. I am sure cost of Star Sports will be increased next March.
U also have to understand that premier league lasts 9 months and its a 20 team event as well
Congratulations to Lodha and the Committee of Administrators.
They forced the BCCI against its will to have a tender process for all tenders which was transparent, competitive, restricted to five years and subject to due diligence by lawyers and auditors, which Srinivasan has always refused.
They now have accumulated three record sales: IPL sponsorship, IPL broadcast and digital.
The CoA is the best thing ever to happen to Indian cricket.
They forced the BCCI against its will to have a tender process for all tenders which was transparent, competitive, restricted to five years and subject to due diligence by lawyers and auditors, which Srinivasan has always refused.
They now have accumulated three record sales: IPL sponsorship, IPL broadcast and digital.
The CoA is the best thing ever to happen to Indian cricket.
zoeyfactor
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To comp deals per games is stupid. To comp deals per market value, customer acquisition cost, outreach and ratings is the right way to analyze. $500 million per IPL season, global all inclusive, seems average to me specifically after 10 completed successful seasons.
Frankly u cannot compare ipl to other leagues because they last whole year and are well established for nearly 100 yrs where as ipl lasts 6 weeks and 10 yr old.
We can compare if ipl lasts atleast 6 months
Would you want IPL season to extend beyond 2 months? This would make intl cricket less popular & less viable for so many countries, including ECB & CA.
Yeah sure
Srini being a crook doesn;t absolve CoA of the blunders they've committed so far.
Blackbradman
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I pay 200Rs/Month for SD subscription in Hyderabad
I pay $225 per month in Australia, but that includes the sports channels and movie channels.
Yes, we know that $500 million per season makes IPL season average. And what do you have to say about PSL season then ? $ 5 million per year ?
One IPL match is worth more than that.
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The thing i mentioned includes every available channel that is broadcast in india including all sports channels.
When i was in india i was paying 600 rs per month to tata sky which gives u every channel available in tata sky.
In dubai it is horrible. If i want to subscribe osn cricket u have to pay 150 dirhams that means 45 usd per month.
The broad band prices here are insane 300 dirhams for 20 mbps. U can get the same plan for 1000 rs in india
Cricfan4eva
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So let me get this right.
ICC earned $1.9bn for WC/CT/T20 rights from 2015 through to 2023 - 8 years. While BCCI earned $2.5bn for IPL for 5 years.
)
ICC earned $1.9bn for WC/CT/T20 rights from 2015 through to 2023 - 8 years. While BCCI earned $2.5bn for IPL for 5 years.
)
Cricfan4eva
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If Cricket continued the way it was. It wouldn't have survived. Cricket is already a dead game if you take out IPL and India. And you may not like it because it sounds bullish but its the truth. The fact that a domestic tournament in India makes more than the world body makes for world cup should tell you that.
Unfortunately other countries have done little to create a market for sport in their own country (Except for Aus & Eng, other countries rely on Indian tour to fill their coffers).
Aman
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That's a lot of rupees
An Indian Test or ODI league would never get numbers anywhere in that region.
T20 is the future of cricket.So let me get this right.
ICC earned $1.9bn for WC/CT/T20 rights from 2015 through to 2023 - 8 years. While BCCI earned $2.5bn for IPL for 5 years.
An Indian Test or ODI league would never get numbers anywhere in that region.
ToeCrusher2
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So let me get this right.
ICC earned $1.9bn for WC/CT/T20 rights from 2015 through to 2023 - 8 years. While BCCI earned $2.5bn for IPL for 5 years.
This should tell ICC who's the boss
Cricfan4eva
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That's a lot of rupees
T20 is the future of cricket.
An Indian Test or ODI league would never get numbers anywhere in that region.
Well definitely an ODI or Test league wont work anywhere. However it will be interesting to see what valuation broadcasters put at India's domestic rights next year.
I would be surprised if Star go for that too. They've already spent $1.9bn in 2014 on ICC rights, $2.5bn this year for IPL. And its a 5 year India domestic rights, so while it may not be as high as IPL rights it wont come cheap.
Will be interesting to see if ESPN go for that or Star will surprise us yet again with monumental bid.
cricketjoshila
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That's a lot of rupees
T20 is the future of cricket.
An Indian Test or ODI league would never get numbers anywhere in that region.
Per match wise the Tv rights rate of a international match played in India is higher than the IPL rates.And this is for a contract signed in 2012.That contract is up for tender in 6 months time and the rate is only likely to go up.
Here is the International rights deal.Do the maths.
http://www.bbc.com/news/world-asia-india-17581216
cricketjoshila
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Sony is likely to break the bank for these rights.They will likely form a consortium and bid for global rights.
In 5 years India will not play more than 100 matches at home(From 2012 to 2018 it was a tender for 96 matches) so while the gross value of the rights may not cross IPL,per match value is already higher than IPL and will likely go even higher.
So let me get this right.
ICC earned $1.9bn for WC/CT/T20 rights from 2015 through to 2023 - 8 years. While BCCI earned $2.5bn for IPL for 5 years.
70% of that $1.9 bn will come from Indian market.
Cricfan4eva
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Well yeah but the point was that IPL is now worth more than all ICC tournaments combined. Thats bad news for international cricket.
Cricfan4eva
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Uday Shankar also said that they don't have CA, ECB rights anymore. ESPN/Sony have a good chance to turn the tables and go all out for those. That way Star will be left with ICC and IPL while Sony will control India's global rights.
TNAmarkFromIndia
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They've got global rights too. They will sell the rights in each country to the highest bidder.
CanadianG00se
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TNAmarkFromIndia
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Considering they are comparing it per match, it is a like for like comparison. The reason why IPL rights cost much less compared to those leagues is because there are far fewer teams and hence proportionately fewer matches.
But but but ICC needs the money that only India can provide. ICC and other boards are not there for charity. They are there for money and they seek it without working for it. BCCI is the only board that has created and tapped a vast market.But but but India needs ICC and its members and not the other way around
CanadianG00se
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They say" Don't bite the hands that feeds you"
Unfortunately, ICC and its members tried to chopped that hands off. Post CoA we will see strong BCCI. Bad news for ICC and members
They say" Don't bite the hands that feeds you"
Unfortunately, ICC and its members tried to chopped that hands off. Post CoA we will see strong BCCI. Bad news for ICC and members
That is why I asked how one can be a BCCI member.
Abdullah719
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Star India CEO: 'Acquiring IPL rights for Rs. 16,347.50 crore is not outrageous'
Uday Shankar, chairman and CEO of Star India, in an interview to Sportstar, says the price his company bid, Rs. 16,347.50 crore for acquiring the Indian Premier League global and digital rights for five years is not outrageous. The league, after its completion of 10 years, he says, "is a high quality premium property."
Excerpts:-
It was a bold and admirable bid. Was Star missing the IPL action in the last ten years?
First and foremost the value we have paid for IPL, one should see it from a certain context; we have got the rights for all markets: television, digital and global. We just paid a few hundred crore more (than the combined highest bids for all platforms and territories). SONY paid Rs.8200 crore for the first ten years; this time they themselves were willing to pay Rs. 11,050 crore for five years.
The reason is very simple; ten years ago IPL was untested. India did not have a similar domestic league, with the minor exception of the Calcutta Football League. Cricket was popular then also, but only with the BCCI (Board of Control for Cricket in India) internationals and ICC (International Cricket Council) international formats. People got IPL cheap then, because it was not tested. Now the IPL has been tested and so has been the digital for some years; it has worked well for Hotstar. So the price is not outrageous. The IPL is a high quality premium property.
The second thing is, we pay Rs. 43 crore each for a Test match, ODI and Twenty20. If we were willing to pay Rs. 43 crore six years ago, Rs. 54 crore now for an IPL match is not an exorbitant price.
You said there has been a dramatic change in Indian cricket and IPL in the last ten years and also hoped that power of cricket will drive other sports. But India still lacks the sports ethos, does it not?
I think that word — sports ethos — has changed a little bit. Talking about ethos in sports, we are talking about a cultural change. For example, (in) ProKabaddi, many matches are comparable to an IPL game. A badminton match, when Kidambi Srikanth or P. V. Sindhu are playing, has a great following; Saina Nehwal was a great player even five years ago, but she did not get the attention she is getting now. So it will take a long time to change, and change will happen only of a large number of people start playing sports.
There were encouraging numbers for digital rights. Facebook's Rs. 3900 crore bid — does it confirm that future is going to be digital for media as a whole?
No I see it slightly differently. I think it’s a confirmation that digital is the real media. If anyone thought it was just posting family photos and sending messages, he/she is wrong. It is a very serious form of destination for video consumption. Television will continue to remain robust though for a long time for a few reasons. One, the people who watch television are way bigger than people who watch videos; two, viewing something on the big screen is quite spectacular, HD is becoming more prevalent and also the audio-video quality and most importantly, television is more affordable and for Rs. 300 one gets every channel, lots of movies, news and sports. Digital has become cheaper, but it’s a personal medium, and television is a family medium.
Is India ready to pay for watching cricket on digital medium?
I think the Indians are prepared to pay; they are open to paying for cricket and in fact already paying for it. We have done a survey and so far, the problem has been that the payment mechanisms are not easy, if it’s only to pay for digital. But people are willing to pay for content. With the new government initiatives on the digital, a huge change is going to happen.
Star India agreed for Rs. 43 crore six years ago for the home international media rights. What is the BCCI likely to do for the 2018-2022 cycle?
I don’t think the next BCCI invitation to tender will be for more than five years. There is huge excitement when Australia, England, South Africa and Pakistan come to India. It’s not the same with Zimbabwe, that’s only to be expected. But there is no doubt that Test cricket has only limited appeal and the biggest challenge would be to sell Test match cricket; there will be good value though for ODI and Twenty20
You are apprehensive about the value for Test cricket. Have you talked about this to people in the fraternity?
Given the state of Test cricket, sometime one doesn’t even find one thousand people watching it in the stadium. That should give an idea of what’s the level of interest for Test cricket. If you are not watching it in the stadium, you are not seeing it on television. If one wants to pay the same value that I pay for a Twenty20, it will be tough.
Is Twenty20 the real future of cricket from a broadcaster’s point of view?
I think what happened between Test and ODI cricket gives a good insight here. People said ODI will kill Test cricket; it did not, it only expanded the fan base for cricket. One has to be a serious connoisseur to understand five days of Test cricket. The real challenge is to wait for five days, during the day, for an outcome. Twenty20 is amazing, played in the night and it is very dynamic. I think Twenty20 will have to drive the game. The cricket authorities, not in India, but globally are living in some kind of a strange world where they believe that their commitment is to Test cricket. They should believe that their commitment is to cricket and to its fans. That’s the dilemma for them now.
http://www.sportstarlive.com/cricke...t-has-only-limited-appeal/article19637290.ece
Uday Shankar, chairman and CEO of Star India, in an interview to Sportstar, says the price his company bid, Rs. 16,347.50 crore for acquiring the Indian Premier League global and digital rights for five years is not outrageous. The league, after its completion of 10 years, he says, "is a high quality premium property."
Excerpts:-
It was a bold and admirable bid. Was Star missing the IPL action in the last ten years?
First and foremost the value we have paid for IPL, one should see it from a certain context; we have got the rights for all markets: television, digital and global. We just paid a few hundred crore more (than the combined highest bids for all platforms and territories). SONY paid Rs.8200 crore for the first ten years; this time they themselves were willing to pay Rs. 11,050 crore for five years.
The reason is very simple; ten years ago IPL was untested. India did not have a similar domestic league, with the minor exception of the Calcutta Football League. Cricket was popular then also, but only with the BCCI (Board of Control for Cricket in India) internationals and ICC (International Cricket Council) international formats. People got IPL cheap then, because it was not tested. Now the IPL has been tested and so has been the digital for some years; it has worked well for Hotstar. So the price is not outrageous. The IPL is a high quality premium property.
The second thing is, we pay Rs. 43 crore each for a Test match, ODI and Twenty20. If we were willing to pay Rs. 43 crore six years ago, Rs. 54 crore now for an IPL match is not an exorbitant price.
You said there has been a dramatic change in Indian cricket and IPL in the last ten years and also hoped that power of cricket will drive other sports. But India still lacks the sports ethos, does it not?
I think that word — sports ethos — has changed a little bit. Talking about ethos in sports, we are talking about a cultural change. For example, (in) ProKabaddi, many matches are comparable to an IPL game. A badminton match, when Kidambi Srikanth or P. V. Sindhu are playing, has a great following; Saina Nehwal was a great player even five years ago, but she did not get the attention she is getting now. So it will take a long time to change, and change will happen only of a large number of people start playing sports.
There were encouraging numbers for digital rights. Facebook's Rs. 3900 crore bid — does it confirm that future is going to be digital for media as a whole?
No I see it slightly differently. I think it’s a confirmation that digital is the real media. If anyone thought it was just posting family photos and sending messages, he/she is wrong. It is a very serious form of destination for video consumption. Television will continue to remain robust though for a long time for a few reasons. One, the people who watch television are way bigger than people who watch videos; two, viewing something on the big screen is quite spectacular, HD is becoming more prevalent and also the audio-video quality and most importantly, television is more affordable and for Rs. 300 one gets every channel, lots of movies, news and sports. Digital has become cheaper, but it’s a personal medium, and television is a family medium.
Is India ready to pay for watching cricket on digital medium?
I think the Indians are prepared to pay; they are open to paying for cricket and in fact already paying for it. We have done a survey and so far, the problem has been that the payment mechanisms are not easy, if it’s only to pay for digital. But people are willing to pay for content. With the new government initiatives on the digital, a huge change is going to happen.
Star India agreed for Rs. 43 crore six years ago for the home international media rights. What is the BCCI likely to do for the 2018-2022 cycle?
I don’t think the next BCCI invitation to tender will be for more than five years. There is huge excitement when Australia, England, South Africa and Pakistan come to India. It’s not the same with Zimbabwe, that’s only to be expected. But there is no doubt that Test cricket has only limited appeal and the biggest challenge would be to sell Test match cricket; there will be good value though for ODI and Twenty20
You are apprehensive about the value for Test cricket. Have you talked about this to people in the fraternity?
Given the state of Test cricket, sometime one doesn’t even find one thousand people watching it in the stadium. That should give an idea of what’s the level of interest for Test cricket. If you are not watching it in the stadium, you are not seeing it on television. If one wants to pay the same value that I pay for a Twenty20, it will be tough.
Is Twenty20 the real future of cricket from a broadcaster’s point of view?
I think what happened between Test and ODI cricket gives a good insight here. People said ODI will kill Test cricket; it did not, it only expanded the fan base for cricket. One has to be a serious connoisseur to understand five days of Test cricket. The real challenge is to wait for five days, during the day, for an outcome. Twenty20 is amazing, played in the night and it is very dynamic. I think Twenty20 will have to drive the game. The cricket authorities, not in India, but globally are living in some kind of a strange world where they believe that their commitment is to Test cricket. They should believe that their commitment is to cricket and to its fans. That’s the dilemma for them now.
http://www.sportstarlive.com/cricke...t-has-only-limited-appeal/article19637290.ece
Cricfan4eva
T20I Debutant
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- Jul 13, 2011
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There you go.
It looks like Star has given up on international cricket, well at least till ICC and BCCI give more importance to T20I cricket than test.
I am sure Star wouldn't have been a big fan when BCCI opted for 5 test series vs England shortened 7 match ODI series to 3.
Revolution
Tape Ball Regular
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- Jun 14, 2017
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- 546
Star signs 9 advertisers for IPL 2020; sells inventory worth Rs 900 crore
IPL brand value is increasing every year. No other T20 tournament can match them.
IPL brand value is increasing every year. No other T20 tournament can match them.
- Joined
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- 217,946
A new phase for the Indian Premier League (IPL) is set to get underway as the Board of Control for Cricket in India (BCCI) is preparing to roll out tenders for the T20 league's media rights.
On October 25, after the announcement of the two new franchsies for IPL from the 2022 season onwards, the BCCI will start the process of inviting fresh bids for the media rights for a period of five years (2023 to 2027).
In a statement on Tuesday, the Indian Board said: "IPL media rights tender for the cycle 2023-27 will be released immediately after the appointment of two new IPL teams".
Presently, Star Sports holds the television and digital media rights for the T20 league, paying a whopping fee of INR 54.5 crore per match to the BCCI for the T20 league. As per a report in the Times of India, however, the board now wants the existing price being paid by Star as the base price on which biddings will be invited.
The media rights will be e-auctioned, as per the mandate given by the honourable Supreme Court.
Though the prospect of giving the new deal for a period of three years was contemplated, the BCCI top brass later agreed on keeping the existing period of 5 years in place.
The rights will be offered for the Indian sub-continent / global/ television/ digital and bids will be invited from the interested parties separately for each category.
In 2017, Star Sports had acquired the media rights for the lucrative T20 league in a blockbuster deal of Rs 16,347.5 crore (USD 2.55 billion) for a period of 5 years (2018 to 2022).
The cost of the media rights is expected to skyrocket considering the BCCI will also make IPL a 10-team event instead of 8-team. Though the tender was expected to be released next year, the decision to roll it out was taken early in order to give the bidders enough time to plan their bids.
This move will also allow brands like Disney and Sony -- who have foreign ownership -- the time and space to get the budgets sanctioned.
The move is also said to be aiming at disrupting ICC's plans of inviting bids for its 8-year cycle, standing against the apex body's plan to issue the tender 28 months in advance.
https://www.timesnownews.com/sports...r-for-per-match-from-next-cycle-report/818088
On October 25, after the announcement of the two new franchsies for IPL from the 2022 season onwards, the BCCI will start the process of inviting fresh bids for the media rights for a period of five years (2023 to 2027).
In a statement on Tuesday, the Indian Board said: "IPL media rights tender for the cycle 2023-27 will be released immediately after the appointment of two new IPL teams".
Presently, Star Sports holds the television and digital media rights for the T20 league, paying a whopping fee of INR 54.5 crore per match to the BCCI for the T20 league. As per a report in the Times of India, however, the board now wants the existing price being paid by Star as the base price on which biddings will be invited.
The media rights will be e-auctioned, as per the mandate given by the honourable Supreme Court.
Though the prospect of giving the new deal for a period of three years was contemplated, the BCCI top brass later agreed on keeping the existing period of 5 years in place.
The rights will be offered for the Indian sub-continent / global/ television/ digital and bids will be invited from the interested parties separately for each category.
In 2017, Star Sports had acquired the media rights for the lucrative T20 league in a blockbuster deal of Rs 16,347.5 crore (USD 2.55 billion) for a period of 5 years (2018 to 2022).
The cost of the media rights is expected to skyrocket considering the BCCI will also make IPL a 10-team event instead of 8-team. Though the tender was expected to be released next year, the decision to roll it out was taken early in order to give the bidders enough time to plan their bids.
This move will also allow brands like Disney and Sony -- who have foreign ownership -- the time and space to get the budgets sanctioned.
The move is also said to be aiming at disrupting ICC's plans of inviting bids for its 8-year cycle, standing against the apex body's plan to issue the tender 28 months in advance.
https://www.timesnownews.com/sports...r-for-per-match-from-next-cycle-report/818088
Savak
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The next IPL rights will be worth $6 billion atleast for 5 years
When Star acquired the rights in 2018 at 2.55 billion USD, everyone thought there was no way they'd recoup the investment.
The widely held belief was that News Corp shelled out the big money to further entrench itself in the growing Indian ''sportainment'' market.
As it turns out, Star actually managed to return a profit on its investment.
OTOH, there are risk factors as well going forward.
1. BCCI absolutely needs to invite bids for TV broadcast and OTT/Internet separately. For example, Amazon is making serious bid as an OTT service in Indian market via its Prime video product. If Amazon wins the combined bid but offers IPL only on Prime, then it'd be a disaster for IPL/BCCI.
IPL has to be simultaneously on TV and OTT.
2. Combating viewer fatigue. BCCI cannot have its cake and eat it as well. If they are committed to more matches and a longer league, then they should not mind slightly diminished viewership per match. As long as the total viewership and revenue witnesses an increase over what we have today, it's an acceptable compromise.
The widely held belief was that News Corp shelled out the big money to further entrench itself in the growing Indian ''sportainment'' market.
As it turns out, Star actually managed to return a profit on its investment.
OTOH, there are risk factors as well going forward.
1. BCCI absolutely needs to invite bids for TV broadcast and OTT/Internet separately. For example, Amazon is making serious bid as an OTT service in Indian market via its Prime video product. If Amazon wins the combined bid but offers IPL only on Prime, then it'd be a disaster for IPL/BCCI.
IPL has to be simultaneously on TV and OTT.
2. Combating viewer fatigue. BCCI cannot have its cake and eat it as well. If they are committed to more matches and a longer league, then they should not mind slightly diminished viewership per match. As long as the total viewership and revenue witnesses an increase over what we have today, it's an acceptable compromise.
For comparison's sake. If BCCI does succeed in receiving bids of a billion USD per IPL season then BCCI would earn about 2 billion USD combined from IPL and Indian cricket rights.
2 billion USD per year for BCCI is more than the combined revenue of ECB/CA across 5 years.
The gulf is going to become truly a yawning one.
2 billion USD per year for BCCI is more than the combined revenue of ECB/CA across 5 years.
The gulf is going to become truly a yawning one.
You are right on both counts.
1. I think the best way for the BCCI would be a split between Disney/Star on TV and Amazon on streaming. I think that may get them more $$$. I am sure Sony would make a run for TV rights as well. Not to mention Disney+ is just as robust as Amazon prime and can handle streaming.
2. No question that per match viewership will go down with increase in the number of games. BCCI does not have a choice but to accept. But there will be exponential growth in overall revenues. I am sure BCCI will see the big picture.
shortbread
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That's not really big in sports broadcasting terms. For eg. the English Premiere League touched nearly USD 12 Billion for the last 4 year cycle (2019-22).
For all the noise it makes, in reality IPL is nowhere close in comparison.
The lines between international cricket and IPL have been blurring for a long time for Indian fans. I think in the next few months they will be on par on the financial side.
Reliance is the wildcard and we don't know how serious they are about IPL. Same for Amazon and Facebook as OTT bidders.
Sony has merged with ZEE and they have extra cash to burn. Star obviously knows the product inside out and will bid aggressively without going crazy.
But if Sony with extra cash and Star with its deep pockets are challenged by Amazon/Reliance/Facebook, it'd be Diwali time at BCCI HQ.
Looks like there is plenty of competition. Which is always good for the overall setup of things. BCCI is going to laugh itself to the bank.
The NFL has a $110 Billion 10 year deal. This dwarfs the PL deal by a country mile. So all these things are relative.
Oxfordchamp
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The EPL has 380 games per season while IPL has 60 games. So we have to look at per game cost and they are close. With this cycle, we can expect IPL deal to be costlier than EPL.
TNAmarkFromIndia
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Unlikely that Amazon outbids Star, Sony and Viacom18. In the last rights cycle, Star bid more for the combined rights than the sum of all the bids of the highest individual rights by the other companies.
TNAmarkFromIndia
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EPL also has a good 16 years over the IPL, and the clubs playing in them are over a century old. The fact that you're even mentioning them in the same sentence is credit to how fast the IPL has grown.
cricketjoshila
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EPL is played for 9 to 10 months a year. IPL is played for 6 to 8 weeks.
cricketjoshila
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Star/Disney
Viacom network 18
Sony
Amazon
Facebook
Wont be surprised if BCCI makes 1bn a year from the rights.
Plus next year the international rights will go for sale.
Viacom network 18
Sony
Amazon
Wont be surprised if BCCI makes 1bn a year from the rights.
Plus next year the international rights will go for sale.
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IPL media rights tender to be out soon
The issue of IPL media rights for the 2023-2027 cycle was also discussed by the Governing Council.
"The tender will be out soon," said a Governing Council member.
Star India had paid a whopping Rs 16,347.5 crore for the 2018-2022 cycle. With the league's popularity soaring and the addition of two new teams, that number could touch a staggering Rs 40,000 crore for the upcoming five-year cycle.
Companies interested in securing the rights to India cricket's hottest property include Reliance-backed Viacom 18, current right holders Disney Star, Sony (which had paid Rs 8200 for nine years, back in 2009) and streaming giant Amazon which could bid for the digital rights.
https://www.timesnownews.com/sports...place-in-2022-sourav-ganguly-article-90452260
The issue of IPL media rights for the 2023-2027 cycle was also discussed by the Governing Council.
"The tender will be out soon," said a Governing Council member.
Star India had paid a whopping Rs 16,347.5 crore for the 2018-2022 cycle. With the league's popularity soaring and the addition of two new teams, that number could touch a staggering Rs 40,000 crore for the upcoming five-year cycle.
Companies interested in securing the rights to India cricket's hottest property include Reliance-backed Viacom 18, current right holders Disney Star, Sony (which had paid Rs 8200 for nine years, back in 2009) and streaming giant Amazon which could bid for the digital rights.
https://www.timesnownews.com/sports...place-in-2022-sourav-ganguly-article-90452260
Cricfan4eva
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Viacom18 to get it. Uday Shankar (ex-boss under whom Star won the bid) & James Murdoch (son of Rupert Murdoch who owned Fox who owned Star in India) have bought stake in Viacom18. A big player like, likely Comcast, is expected to join this mega club with a big stake in Viamcom18 as well.
Star's monopoly is going to be over.
Star's monopoly is going to be over.
Cricfan4eva
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Digital rights is up in the air though. Disney+, Prime, Facebook and I won't be surprised if Netflix just jumps in, they've been struggling in India to make a dent despite cheap plans and what not.
cricketjoshila
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World over. If they win.
cricketjoshila
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cricketjoshila
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Check the number of matches and the days for those leagues and the IPL.
Then compare the per match payment.
Let IPL play for 10 months and have 20 teams, it will beat most leagues in terms of tv deal.
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