Test cricket's marketing has to be done differently. The world has changed, so is the media/entertainment pattern, life style. I can assure you I try to watch/follow every Test, but I had NEVER been in stadium for Test cricket in last 20 years, because it blocks my time. I can watch HD pictures, with expert analysis and graphics, replays from the comfort of my AC room, with a lap top, a palm top open, may be a bit music as well, someone serving coffee & chips, I can do my studies or office work (in fact right now I have an excel file open...) ....... that doesn't mean I have lost interest in Test cricket.
10 years back, people would have been trolling you if you had said that CR 07 earns over $35mn/year from his YouTube, Instagram, FB.... accounts!!!! The world has changed - money is there now through on-line, advertisement/branding and social network.... Koun Kambakht expects gate money from Test cricket!!!!!!