I have never regarded Cody as a great creative mind because I have seen some of his genius ideas in action in AEW, where he had full creative control most of the time. But then again, he isn't supposed to be a creative genius. He is a wrestler - his job is to go out there and cut good promos that make people interested in seeing him defend his belt. It's the booker's job to come up with compelling feuds for the top guy. Roman was lucky because he had Paul Heyman by his side, who is a creative genius. And I personally believe that Heyman is the glue that made Bloodline storyline stick; both on-screen and off-screen. Roman also had Vince booking for a large portion of that run, and even a senile old Vince had more instincts in his pinky than Triple H does in his entire body. Roman is not perfect either, he has his flaws as a wrestler and an on-screen personality, but he had the right people with him, and everything came together perfectly to give us that GOAT run. Cody is not so lucky.